Wayside House of Hamilton
Category
Website Content + Design
Industry
Healthcare, Social Services
Role
Copywriting, Creative Direction, User Experience Design
Background
Wayside House of Hamilton is a leader in addiction treatment and rehabilitation, providing critical support to individuals and families navigating recovery. To maintain its reputation as a trusted, compassionate organization, Wayside recognized the need to modernize its website and create an online experience that better served clients, families, referral agents, donors, and staff.
Challenge
The challenge was to overhaul a cluttered and difficult-to-navigate website that made complex referral processes and program details hard to understand. The existing experience caused frustration for users seeking timely, sensitive information, underscoring the need for clarity, accessibility, and ease of use across diverse audiences.
Process
The process began with analyzing user feedback, reviewing industry best practices, and studying competitor websites. These insights informed a content and UX strategy focused on simplifying information architecture, clarifying program details, and ensuring content was accessible and supportive for all users navigating the site.
Solution
The final solution was a redesigned website featuring a clean visual system, simplified copy, and an intuitive user experience. Compassionate, clear messaging reflected Wayside’s commitment to care and dignity, making it easier for users to find information, understand referral pathways, and feel supported at every stage of their journey.
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