Wayside House of Hamilton
Category
Website Content + Design
Industry
Healthcare, Social Services
Role
Copywriting, Creative Direction, User Experience Design
Background
Wayside House of Hamilton provides addiction treatment and rehabilitation, offering support to individuals and families navigating recovery. To maintain its reputation as a trusted and compassionate organization, Wayside recognized the need to modernize its website and create an online experience that better served clients, families, referral agents, donors, and staff.
Challenge
The challenge was to improve a cluttered, difficult-to-navigate website that made complex referral processes and program details hard to understand. Users seeking timely, sensitive information faced frustration, highlighting the need for clarity, accessibility, and ease of use across multiple audiences.
Process
The work began with analyzing user feedback, reviewing best practices, and studying competitor sites. Insights guided a content and UX strategy focused on simplifying information architecture, clarifying program details, and ensuring content was accessible and supportive for all users.
Solution
The redesigned website featured a clean visual system, simplified copy, and an intuitive user experience. Clear, compassionate messaging reflected Wayside’s commitment to care and dignity, helping users find information, understand referral pathways, and feel supported at every stage of their journey.
