Gryphon Fundraising
Category
Website Content + Design
Industry
Fundraising, Tech
Role
Copywriting, Creative Direction, User Experience Design
Background
Gryphon Fundraising helps organizations understand their donors through advanced data tools that reveal meaningful insights. The brand wanted a digital presence that reflected its innovative mindset and the clarity of the solutions it delivers.
Challenge
The existing platform wasn’t connecting with younger professionals or expressing Gryphon’s technological abilities. The new site needed to present complex, data-heavy solutions with a sense of ease and modernity while communicating the value Gryphon brings to fundraising teams.
Process
The direction grew from research into user expectations and market patterns. Feedback from clients and insights from the SaaS landscape shaped the voice and content structure, ensuring the messaging felt contemporary and credible within the fundraising technology space.
Solution
The resulting website introduced a smoother, more intuitive experience. Content was organized in a way that made technical offerings feel straightforward, and the refreshed visual language heightened Gryphon’s presence as a trusted, forward-looking partner for fundraising organizations.
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