Tradex
Category
Website Content + Design
Industry
Financial Services
Role
Copywriting, Creative Direction, User Experience Design
Background
Tradex supports public servants and their families through investment guidance and long-standing expertise. To stay relevant with younger investors, the brand set out to create a digital presence that felt current and accessible while staying true to its reputation.
Challenge
The previous website struggled to communicate Tradex’s strengths to newer audiences and lacked the clarity today’s users expect when exploring financial information. The updated site needed to feel welcoming without losing the sense of stability existing clients rely on.
Process
The strategy emerged from conversations with stakeholders and an in-depth review of market expectations. This groundwork informed user journeys, tone, and key messaging, creating a structure that made the investment experience easier to navigate.
Solution
The redesigned site introduced a calm, confident experience that supported users at every step. A clearer flow, more approachable language, and purposeful moments of guidance helped demystify financial topics while reinforcing Tradex’s established leadership.
Scroll down for final result
%20(May%201).png)
---2.png)
---1.png)