Social Media Campaign for Oxfam Canada
//Category
Copywriting
//Client
Oxfam Canada
//Industry
Non-profit, NGO, Social justice
Oxfam Canada plays a crucial role in a global movement dedicated to ending poverty and injustice. At the heart of their mission is the importance of upholding women's rights, especially for those most impacted by humanitarian crises. They provide essential humanitarian aid, empower women to take on leadership roles, and tirelessly advocate for systemic changes that address inequality at its roots.
//Context
//Objective
Our objective was to raise awareness and support for Oxfam Canada's mission by creating a social presence that clearly portrayed their brand values and initiatives.
//Concept
The challenge was that Oxfam Canada's social presence didn't hold any weight to it, and their efforts didn't feel tangible. We needed to highlight their impact while telling a compelling story that unified the brand, their audience, and the lives touched by Oxfam's ongoing efforts. Through compelling stories, impactful visuals, and clear messaging, the campaign was able to inspire the need for a global community that recognizes and supports the strong women who keep it afloat.
//Tone
The tone was confident, informative, and empowering. Our message needed to be consistent, putting Oxfam Canada's commitment to women's rights and systematic change at the forefront, while highlighting global diversity, a sense of unity and shared purpose.
