Work Experience

//Content Specialist

SIRVA, Oct 2024 - Present

Produced training materials, resources, presentations, reports and organizational communications
Developed and managed content across internal web platforms for both clients and operations
Researched topics, fact-checked sources, and created consistent, persuasive content tailored to audiences across various channels

Apr 2023 - Present

Developed website content with a focus on clear messaging, optimized SEO, and enhanced user engagement
Built and managed visually appealing and user-friendly websites, ensuring optimal functionality
Created and managed social media content, increasing brand visibility and engagement

Fifty Strategy + Creative, Oct 2023 - July 2024

Conducted in-depth user research to understand target audiences, behaviors, and pain points, ensuring that design solutions align with user needs and industry best practices.
Developed personas, value propositions, user flow diagrams and user journey maps to align UX design with content strategies
Created wireframes and prototypes to inform creative context and functionality
Facilitated user feedback sessions to refine designs and ensure solutions met user expectations and objectives
Ensured seamless integration of content with UX designs, maintaining consistency in messaging and visual appeal

Fifty Strategy + Creative, Oct 2022 - Oct 2023

Crafted compelling, user-centered copy for website content, digital ads, email campaigns, landing pages, and social media to strengthen brand messaging and drive engagement
Conducted thorough market research to understand target audiences and industry trends
Optimized content performance by analyzing analytics and refining copy to enhance reach and effectiveness

Energy and Emissions Research Lab

Carleton University, Oct 2021 - Jan 2022

Produced engaging webpage content to highlight student research projects effectively
Developed and maintained integrated webpages using WordPress to ensure a cohesive online presence
Conducted in-depth research and interviews to ensure content was accurate, timely, and met objectives

Office of the Vice-President (Research International)

Carleton University, May 2021 - Oct 2021

Created written content summarizing research collaborations between Carleton researchers and partners, aligning with organizational goals
Developed and managed cohesive WordPress webpages to effectively showcase research initiatives and enhance user engagement
Wrote and edited articles for the Office of the Vice-President (Research and International) website, boosting visibility and outreach.
Managed and analyzed social media accounts to boost engagement and brand awareness, using insight to inform strategy.
Assisted in web migration, focusing on content, layout, design, and user experience improvements

Trucking HR Canada, April 2019 - June 2019

Planned and executed content marketing campaigns to drive brand awareness and engagement
Created and scheduled organic social media posts to enhance audience interaction and visibility
Assessed and selected agencies for outsourced projects to ensure alignment with campaign objectives
Formatted and edited formal documents to maintain professionalism and clarity in communication

Algonquin Times, Sept 2017 - April 2018

Certificate

University of Ottawa, 2020

Ontario College Advanced Diploma

Algonquin College, 2016-2019