Oxfam Canada
Category
Social Media Campaign
Industry
Non-profit, Social justice
Role
Copywriting, Creative Direction
Background
Oxfam Canada plays an active role in the global effort to reduce poverty and injustice, with a strong focus on supporting women and advancing their rights. Its work spans humanitarian efforts, leadership support, and advocacy rooted in long-term change.
Challenge
The brand needed a stronger presence in crowded social channels, one that would clearly express its mission and help people understand the impact of its work. The challenge was creating a space that resonated emotionally while maintaining Oxfam’s credibility.
Process
The direction was built from a review of audience behavior and existing content. Insights shaped a communication style that carried clarity and compassion, allowing the messaging to reach people in a more meaningful way.
Solution
The campaign introduced a more cohesive voice that paired storytelling with accessible visual cues. This approach helped make complex global issues feel personal, strengthened awareness, and encouraged deeper engagement with Oxfam’s mission.
Scroll down for final result
